Handbags to Shoes – Ladies, GUNAS Products are for you. The Designers most desire was to make not only beautiful, high quality merchandise, but does not believe that Animals are meant to be a part of fashion. We can look and feel good without harming other living beings.
GUNAS is an independent high fashion label with a cause!
Started in 2009 by designer and animal lover, Sugandh G. Agrawal, GUNAS’s heart and soul screams to be the voice of animals. With an award winning design and business background, Sugandh quit her 7-year corporate career as an Industrial designer at KitchenAid to start her own brand of cruelty-free fashion in New York. Her mission is strong and clear. Animals are NOT meant to be a part of fashion. We can look and feel good without harming other living beings. We need to connect our selves with what goes on behind the scenes and question our actions and their impacts.
What initially began as an all MADE IN NYC label, has now gone global to source and manufacture handbags and shoes using artisan and small-scale ethical manufacturers from countries such as India, South Korea, Mexico, Brazil and Hong Kong. With styles ranging from totes, satchels, cross-body bags, wallets and backpacks GUNAS has a bag to suit your every mood and lifestyle need.
THE STORY BEHIND THE NAME
Believe it or not. This is a true story!
As I sat on my apartment floor, brainstorming with my husband the name of the brand, little did I know that I was about to experience a small miracle. Wanting to have an essence of my name in the name of the brand, I wrote the alphabets S-U-G-A-N-D-H on pieces of paper and started rearranging them. I stumbled upon GUNAS (pronounced as Goo-naz); it sounded interesting.
I googled it up only to find that it has deep spiritual meaning. The 3 Gunas, the essence of all our being. Tamas, Rajas, Sattvic. If you are familiar with yoga, you must have heard this term. I was ecstatic! I had found the name. Or rather, it had found me. I truly believe that when you set out to do good and put your heart to it, all the forces in the universe help you achieve it.
THE BRAND MANIFESTO
We are committed to being a 100% vegan brand. We believe that animals are not a “property” of humans. We are against the human nature of bullying and the desire to dominate all other species.
Advocate conscious consumerism over fast fashion. We make “victim-free” fashion full of love for all. We will not participate in any kind of exploitation, be it towards our planet, people or animals.
Here, we stand up to the culture of violence and suffering that we inherited against our will. Justice, empathy and compassion are our core values. Our envision a world of peace, love and kindness that starts with each one of us.
This is a perfect place to shop not only for high quality handbags and shoes, there is so much more! Check this site out, you will not be sorry.